Monday, June 28, 2004

NY Times

"We sold out in Fayetteville, home of Fort Bragg," in North Carolina, Mr. Moore said on Sunday. "We sold out in Army-base towns. We set house records in some of these places. We set single-day records in a number of theaters. We got standing ovations in Greensboro, N.C.

"The biggest news to me this morning is this is a red-state movie," he said, referring to the state whose residents voted for George W. Bush in the 2000 election. "Republican states are embracing the movie, and it's sold out in Republican strongholds all over the country."

...Market research leading up to the weekend had shown that the documentary would rank second or third at the box office after the two mainstream comedies. But "White Chicks" took in $19.6 million for the weekend on 2,726 screens, while "DodgeBall" took in $18.5 million on 3,020. "Fahrenheit 9/11," rated R, was released on 868 screens.

...Attendance for "Fahrenheit 9/11" resembled nothing so much as the other surprise movie event of this year, the fervor ignited by Mel Gibson's movie about the Crucifixion, "The Passion of the Christ." That film has taken in $370 million domestically and sailed to blockbuster status on a wave of media controversy and debate.

That last bit about Gibson made me laugh. And I liked Mel's movie (by the way).

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