I think I've said before; someday someone will do a book and an exhibit of these things.  The two below are far from the best, but they reminded me.  I hate the word "memes". If you want to be determinist then Dennett's arguments and their popularity are as determined as the Taylor Swift's songwriting. In the past I've said Lady Gaga. I'm offended mostly by the sense of superiority of Dennett and Dawkins, Remove that and you get Skinner, who offends more people because he seems so innocent.

NFTs are the perverse inverse: the meaningless but one-of-a-kind as a market substitute for things rich with meaning and/because infinitely reproducible. Paul Pfeiffer began with something similar—working off it, not inventing it; the art world imperative derailed him. Banksy is better. 

But "memes" are the equivalent of children's games, or slang. We know the origins of some but know them mostly as things passed around, less as things made than things chosen for survival, which is why the name of course. MoMA should do the show, but they won't. Paris would be good.