Friday, July 09, 2010


"Only 4% of American films are made by women. In Iran it's 25%"
HSBC The World's Local Bank
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The source may be Mark Cousins, quoted in The Observer. More links here, for those who don't know the history.
I was more surprised by the ad than the percentage. HSBC is a foreign bank, but I don't think the ad, which is one image in a larger campaign, will be seen much in the US. Still, it's international capital working its way.

1 comment:

HSN said...

There is not any HSBC branch in Iran, but the point is other nations don't know this and by this ad. thay assume the difference is because of HSBC's lowns. HSBC's directores use this statistic to attrack others even there is not any direct connection between Iranian femail movie makers to HSBC's local activities.