Banality, Boredom, Culture, Determinism, Feminism and Post-Feminism, Mannerism and The Gothic, Naturalism, Philosophy, Politics, Sexuality,
Before the 19th century, "glamour" referred to a spell cast by a witch to cause people (generally men) to see things or people (usually the bewitcher herself) as the enchantress wished. She could create an irresistible impression on the minds of men in order to weaken them and lead them to perdition. Usually via sex.
The medieval and modern concepts of glamour meet in The Love Witch, L.A.-based feminist filmmaker Anna Biller's stunning second feature, which follows the havoc being wreaked by a love-obsessed witch and crafter (seriously, she makes soaps and candles) named Elaine. She arrives in a California town like a Hitchcock heroine and immediately begins casting spells on all the men in her path; she's a sexual Goldilocks trying to find one who's just right.
Biller's carefully constructed imagery is dazzling: colorful sets, detailed props (many of which are either handmade or authentic antiques), spot-on casting of character actors with looks seldom seen in contemporary cinema, and a lead actress (newcomer Samantha Robinson as Elaine) made up and styled to mesmerizing effect.
...Having a deep love and understanding of classic Hollywood glamour made Biller a misfit among her self-serious, mostly male, Stan Brakhage–influenced classmates. According to the director, her very aesthetic was controversial. The artifice of acting and emoting, anything theatrical, was considered vulgar by the art-film establishment.
That she's a woman wasn't trivial, either. Like many film students of the era, Biller was influenced by Laura Mulvey's groundbreaking essay "Visual Pleasure and Narrative Cinema," with its critique of the pervasive "male gaze."
As a writer, Biller has studied the dynamics between the genders and says it's where she gets her psychological material. "There is the danger of falling in love and becoming destroyed by it," she says. "I think that this is why men avoid it: They're afraid of it, they want it to be more playful and just about sex because they don't want to be destroyed by love." Elaine's power is that she is better than men at love and certainly more dominant — she can just rip their hearts out.
Biller's domestic partner is, in fact, also an expert on a different kind of "love witchcraft": She's in a relationship with Robert Greene, author of corporate management/inspiration best-seller The 48 Laws of Power — and also of erotic advice best-seller The Art of Seduction.
Robert Greene on his 48 laws of power: 'I'm not evil – I'm a realist'
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Strange personalities arise in the cracks of disintegrating institutions. They are often marked by extravagant dress, inflated rhetoric, and a show of sexual power....
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